Social media marketing is a fundamental component of every successful marketing plan. Social media marketing is a fundamental component of every successful marketing plan. Building, implementing, and manually managing your brand’s presence across these platforms can take time, though, as they all have their norms and trends. However, because each site has its own set of rules and trends, it might take time to develop, implement, and manually manage your brand’s presence on each one. There are many social media marketing tools available, but it can be challenging to identify one that has the features your team requires and desires. Our editors have highlighted some of the top social media marketing platforms and tools to assist make your search a little bit easier.
The social media solutions on this list can help your business engage more meaningfully with current and potential consumers, increase brand exposure, and streamline audience interactions. The suppliers on this list were chosen using a meta-analysis that incorporates our internal standards with user feedback from the most reliable software review websites on the internet.
The Best Resources for Marketing on Social Media
Sprout Social
Sprout Social is a social media marketing management software designed to be used by agencies, small businesses, and enterprises “all in one place.” Businesses may generate sales, increase brand awareness, improve productivity, get customer insight, personalize content, and enhance social connections using its AI-powered solutions. The platform’s capabilities enable customers to reliably and automatically manage, categorize, and measure their inbound marketing messages. Social media analytics, posting, interaction, workflows, bot builders, automatic scheduling, social listening, and modifiable inbox rules are some of these characteristics.
Hootsuite
One of the most well-known social media management solutions on the market is Hootsuite. The platform facilitates the publication of content, tracking of engagement, trend analysis, performance comparison with competitors, use of paid adverts, and social content analysis for marketers and consumers. By planning and overseeing automated postings across all of the main social networks from a single calendar dashboard, users may save time and resources. AI-powered content creation, social listening, employee advocacy, consumer interaction tools, social advertising, and interfaces with popular social media platforms and other apps are some of the additional social media management and marketing features.
Social Zoho
Zoho is a global enterprise with expertise in web-based business tools, cloud computing, and software development for several industries. Marketers can plan an infinite number of posts using Zoho Social, track the metrics that are important to them, and generate personalized reports to assess their social media effectiveness. Flexible scheduling tools, publishing calendars, social media monitoring dashboards, tracking of customer interactions, direct messaging, social analytics, workflows for content approval, mobile access, integrations with other Zoho marketing tools, and access to Zia—an AI-powered assistant that helps users create and schedule content—are just a few of its features.
HubPage
HubSpot offers a selection of services centered around sales, marketing, and customer service. All the data required to manage successful marketing campaigns is connected by HubSpot’s free CRM, and their marketing hub offers simple customization choices. Social media marketing tools are also part of its Marketing Hub suite, which enables users to track client engagement, manage campaigns from one central spot, and assign business value to their social media endeavors. Unique features include an AI-driven social media post generator, keyword tracking, creative social media reporting, and more resources for building brand recognition and fostering customer relationships.
Semrush
Semrush is a marketing suite and SaaS platform for managing online presence for businesses worldwide, catering to all sizes of industries. Products for pay-per-click (PPC) advertising, social media marketing, competitive analysis, SEO, content marketing, and more are included in its package. Competitor analysis, social calendar management, conversation tracking, brand reputation management, customizable message templates, data-driven recommendations, automated reporting tools, data visualizations, community management, paid advertising, and tools for creating, planning, and sharing content on multiple social media platforms are just a few of its social media marketing features.
Loomly
Loomly is a social media management software that helps SMBs, marketing teams, managers, influencers, and marketing agencies plan and produce social media content that connects with their target audiences. The platform offers various features to assist marketers in expanding their online brand awareness and reaching new customers. These include automated publishing tools, content calendars, audience targeting, sponsored posts, custom user permissions, real-time collaboration functionalities, built-in scheduling, campaign management, hashtag tracking, social analytics, and community management.
Pilot Social
SocialPilot is a software-as-a-service (SaaS) social media marketing package designed to help small and medium-sized enterprises, professionals, marketers, and creators enhance their social media presence. SocialPilot’s support for Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and other networks can make it simple for users to schedule and reply to comments. An AI assistant that can help with creating social media ideas, copy, and hashtags is one of the additional features. Other features include team management, social media analytics, bulk scheduling, scheduling tools, and a social inbox for all the main social media sites.
Eagle-eye
Birdeye is a platform driven by artificial intelligence that helps multi-location businesses increase their social media following, enhance customer experiences, and raise brand awareness. For instance, users may publish, interact, and report on their efforts across Facebook, Instagram, YouTube, Google, Twitter, and other platforms with its AI-powered social media management toolkit. The toolkit has features for publishing on social media, scheduling, asset libraries, automated workflows, AI-powered content creation, visual content calendars, performance tracking, social interaction monitoring, analytics, reporting, and more.
Introducing Edgar
MeetEdgar is a social media scheduling and management application designed to assist teams, small businesses, freelancers, and entrepreneurs in planning, organizing, publishing, and automating the creation of social media content. Posts can be automatically shared via the platform to Twitter, Pinterest, LinkedIn, Instagram feeds and stories, and Facebook pages and groups. Unlimited planned articles, choices for A/B testing, link tracking, real-time data insights, and more are among the other features. The Edgar tool will also organize the changes from your team into categories that you can customize and publish them according to the scheduling requirements you specify.
Introducing Edgar
MeetEdgar is a social media scheduling and management application designed to assist teams, small businesses, freelancers, and entrepreneurs in planning, organizing, publishing, and automating the creation of social media content. Posts can be automatically shared via the platform to Twitter, Pinterest, LinkedIn, Instagram feeds and stories, and Facebook pages and groups. Unlimited planned articles, choices for A/B testing, link tracking, real-time data insights, and more are among the other features. The Edgar tool will also organize the changes from your team into categories that you can customize and publish them according to the scheduling requirements you specify.
Streamlined
Simplified is a design and collaboration platform driven by AI that enables modern marketing teams to produce content that is consistent with their brand across various social media platforms. Integrating its social media management tool with a business’s Facebook, LinkedIn, Instagram, Pinterest, Twitter, and Google accounts allows users to effortlessly interact with consumers, post content, launch ad campaigns, and manage accounts from a single dashboard. Additional AI-powered capabilities include social media listening, approval workflows, automatic content generation, content calendar management, personalized video thumbnails, and integrations with other pertinent marketing platforms.
Reserve
Buffer is a simplified suite of social media management solutions that offers posting, analytics, engagement, and teamwork tools to businesses. Among these capabilities are bespoke landing pages, performance tracking, social media campaign management, customer support, and AI-powered content production help. From a single dashboard, users can plan and post content on several social media networks, including Instagram, LinkedIn, Twitter, Facebook, TikTok, YouTube, Shopify, Pinterest, and others, either automatically or at a certain time.
Take Action
Act-On offers a suite of marketing solutions that can simplify or completely remove a lot of the responsibilities that marketers have to handle. It automatically monitors, gathers, and analyzes analytics, using the data to enhance marketing strategies. Marketers may improve their brand’s reputation, increase interaction with their target audiences, and derive real value from their social media initiatives by utilizing its social media automation solutions. A publishing platform, social listening, integrated social media advocacy, performance tracking, reporting dashboards, social media campaign management, and more are among the features.
SALESmanago
SALESmanago is a marketing automation and CDP platform that doesn’t require any coding. It blends artificial intelligence (AI) with sophisticated analytics to deliver personalized experiences for a range of industries, including financial, fashion, travel, beauty, and pharmacy. Sales conversations, user behavior tracking, custom audience development in real-time, and other features are among the social media marketing and management capabilities offered by the business. Additionally, it gives customers the tools they need to automate Facebook Messenger chats, consumer data collecting, ad campaigns, social media posts, and event tracking.
ContentStudio
ContentStudio is a social media and content marketing tool designed for marketing teams, agencies, small businesses, and large corporations. Marketers may optimize content automation campaigns, schedule specific publishing times on various social media platforms, upload social media posts in bulk, and have evergreen content automatically reshared by using the platform’s social media management features. The ContentStudio platform offers a variety of useful features, including competitor analytics, content approval workflows, social media customer assistance, multi-channel social analysis, automated white-labeled reporting, and social media automation.
Promote Republic
PromoRepublic is a local marketing intelligence platform that gives franchisees, marketing agencies, and multi-location businesses the resources they need to handle social media, local SEO, reviews, and brand consistency. Its social media marketing tool allows users to handle all of their social media content—paid and organic—on one platform. Additional features include social media marketing tools, dynamic fields, hyper-localized social advertising, automated scheduling, social listening, automated content localization, customer communication management, and a library of pre-made content templates.
Napoleon-Cat
NapoleonCat is a social media management tool made to assist marketers and owners of digital brands in expanding their presence on Facebook, Instagram, YouTube, LinkedIn, and Google My Business, among other social media sites. A collection of social media management tools allows users to track, evaluate, schedule, automate, report, and optimize their social media efforts.Among these are omnichannel publishing tools, social CRM, social media analytics, customer reports, and social media automation features for scheduling, publishing, analytics, ad moderation, sales, customer care, and more.
Chief Narrator
StoryChief is a centralized, collaborative platform designed to assist social media managers and editorial teams in distributing their material and tracking the effectiveness of multi-channel content all from one location. In addition to social media features for managing a social media schedule, monitoring accounts, measuring consumer engagement statistics, and automating postings across numerous platforms, it can integrate with CMS, DAM, and CRM systems. Additional features include content collaboration, AI-powered keyword generation, content data management, SEO copywriting support, and interfaces with Shopify, Wix, Drupal, Contentful, and WordPress.