If you’ve been to the website of a company or its social media site you’ll see that a significant amount of time is spent churning out useful content. From blog posts, to educational videos to Facebook marketing professionals who are savvy with media constantly try to increase customer engagement and also attract new customers. Content marketing is often seen as a win-win for everyone as customers get new information, while businesses benefit from higher website traffic and SEO rankings. This sounds fairly straightforward, isn’t it?
You may have noticed that it is easy to get into a routine of content writing. If you’re looking to freshen your blog’s content for the year 2020, we have five creative ideas for marketing content that will motivate you:
Based on research from the Think With Google 80 percent of users switch between internet searches and watching video when researching products to buy. More than 50% of them said that watching videos assisted them in deciding which brand to purchase. In addition, 75% of people think they are more comfortable watching videos that show people who appear authentic and likable- not too stiff and professional. The most popular categories of video for digital marketers include videos that are DIY-style, instructions, review of products or behind-the scenes videos of the business. They don’t have to be perfect The goal is to establish a relationship with your viewers and demonstrate your true self.
2. Recycling old material.
Are you the owner of an older blog post that brought hundreds of new users to your site? Instead of reminiscing at these popular posts it is possible to get them cleaned up and update them to match the needs of today’s customers. In many cases you are able to “recycle” outdated posts and articles using:
Utilizing striking quotes as captions for Instagram images (and including a link to the blog post, naturally! ).
Editing the document to give updated information.
Incorporating relevant keywords to improve SEO.
Writing a comparison and contrast piece Write down the conditions in which you wrote your first blog, and then compare the situation to what it is in the present.
3. Cover and attend different events.
If it’s a local marketing event or a large-scale business event, you can produce a wealth of content about the event. For example, you could create a blog post that predicts what the top trends will be this year, or run an online poll to determine how many of your fans are going to the event. After the convention has begun make sure you capture plenty of pictures and make Twitter posts with the hashtag for the event, and comment on posts of other attendees, and record your notes so that you can write an article that summarizes the entire event!
4. Encourage content created by users (UGC).
Most online buyers read reviews from customers prior to purchasing an item to purchase for the very first time. If a business only displays advertisements for its products but not any proof of their social status, this could make them appear to be untrustworthy. The fact that real people have something opinions about product is much more convincing someone who is skeptical rather than an advertisement or article. Encourage your customers to post pictures of themselves enjoying the products, write reviews or even create videos that give a fresh level of credibility to the brand you are selling.
5. Work together along with business executives from other companies.
“Collaborating on well-defined activities offers an immediate payoff in reduced costs,” according to the American Management Association. “Collaboration tends to promote, rather than hamper, constructive competition in the areas most valued by customers.” So, working with a different business to exchange ideas, develop plans for marketing, and organize events could be a game changer. You can write guest blog articles, post your posts on social media or create a podcast, create a video or develop something completely specific to your business! Whatever you decide to do, each team will gain from listening to new ideas, having the ability to appeal to new audiences as well as reducing the overall cost.
Of of course, these are just some of the innovative ideas to help you start. If you’re looking to create content using your brand’s voice search seo and your business’s needs in mind, think about the ways Content Cucumber can help your business grow with appealing emails as well as professional blog posts and engaging content for social networks. Check out our membership package to begin!
Content marketing concepts are the ideas or strategies to create and disseminating valuable, relevant and consistent content to bring attention to and interest a specific audience. The aim of content marketing is to generate profitable customer actions including greater brand recognition and retention of customers and lead generation or sales.
These are only few examples of the content marketing ideas The possibilities are limitless. The trick is to know your customers’ needs and preferences and develop content that resonates with them, while also aligning with your goals for business.
My name is Janet Jackson Seo and I work as a SEO Expert. I appreciate the process of developing an innovative approach and employing logic, particularly when it concerns future studies and SEO optimization. As an SEO expert I have known how to set up SEO campaigns fully and how to monitor their achievements.
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