[SEO Dictionary] -250+ Essential Terms You Need to Know

SEO can be usually a lie for those who are brand new in the area. It’s the same as the time my architect cousin takes me into Home Depot and tries to inform me about various types of hinges (apparently when you say that they’re all alike that’s like seeking a 30-minute talk).

Or when my grandmother tries to explain to me how she was employed at the Tax Department, and what all the codes are about.

I dissociated myself and am to be part of that conversation.

But I don’t want to see you to fall out of a job that pays me more than 30k a month! This is only this entire SEO thing for three years at this point.

This is why I’m going to break down every single SEO and blogging word you may require to know.

I’ve also provided an electronic version of the chart so you could print it to use future reference. You could tape it next to your computer, similar to how I taped a mile to km conversion chart to the dashboard of my car for my six months US journey.

I’ve put it in order with the most frequently used terms first, and then in alphabetical order, so that it’s easy to find. The PDF is however entirely alphabetical.

Table of Contents

SEO

SEO It’s the process and strategies that are used to rank websites and web pages in the search result page, to draw more organic traffic. It’s not about playing the system, however. It is about delivering quality content in a manner that search engines can recognize its importance.

It’s used most often to refer to optimizing your site for Google because it’s the most searched-for engine and usually has the highest rates of RPM for advertisements.

SEO is also now an acronym for those who practice SEO. Contrary to bloggers and influencers who are referred to as “SEOs” – no -er ending.

It is also commonplace to declare something to be “SEO optimized”, which is technically redundant as it would be optimized for search engines. However, because the abbreviation’s not “search engine optimized”, instead it’s “optimization”, the English nerd within me is content with the redundantness.

⏩ Read more : The Complete Manual For SEO Marketing in 2024

SERP

This is among the most frequently used abbreviations I was not aware of the exact meaning of. It’s an ode to Search Engine Results Page.

Aka is the page that is displayed after you’ve typed in your search query or question that displays a variety of results.

Let’s look at an instance:

SEOs are typically referring to SERPs when we talk about ranking on the top webpage of Google. We usually ignore anything that is that is below Page 1 (or only the top 10 result in a continuous scroll) which is why it’s possible to conclude that we’re talking about the top 10 pages on the web search when we talk about SERPs.

⏩What is SERP Analysis (How Can It Help Boost Your SEO)? || Janet Jackson Digital

Search Engine

The search engine an online database of information that aims to help users to find the answers to their inquiries. Think of them as an electronic library where you may ask any question and get a prompt answer.

The most popular examples are:

Google
Microsoft Bing
Yandex
Duck Duck Go

There are a lot available.

301 Redirect

An 301 redirect can be described as a continuous change of one URL to another.

To move traffic from the old URL to the new one, I would need a 301 redirect, for instance, if I made a post with the URL “sheknowsseo.co/this-is-a-long-and-ugly-url-that-is-from-2002” and I wanted to change it to “sheknowsseo.co/pretty-url”.

It’s like moving homes and forwarding your mail to the new address. …but the old home also burned down, so it doesn’t exist any more.

The purpose is to stop broken links and dead-end traffic that ends with an error page with 404. Ensuring that mail or traffic reaches the correct address is our responsibility.

302 Change of Direction

A temporary redirection of a URL to another is called a 302 redirect. It’s similar to if you move to the house of your parents for a few months while your house is updated. You’ll eventually move back however your mail will need be transferred to the new home for the moment.

It is the same for websites when you’re changing a page, conducting an offer that is temporary or performing other maintenance on your site.

These can be created using these plugins: RankMath Redirections, Redirections and Links Whisper..

307 Redirect

An 307 redirect can be described as a more clear 302 redirect. It’s a temporary transfer of a URL to another that sends a clear message to crawlers of search engines that it will return to the original URL in a later time.

302s and 307s are utilized in a similar way, and often are not used when 301 redirects are required, even in the case of a temporary move.

Google appears to view the world in the same way and was confirmed through John Mueller in 2021.

403 Forbidden

A 403 error can be described as police tape, or an employee only warning that says you don’t have the right to access anything on this website or server.

This can be due to many reasons, such as that the web browser isn’t support the website or your IP being blocked and you’re not logged into and it’s behind a paywall or something else completely.

I’m always getting the error 403 whenever I attempt to access Mediavine’s website while I have my ad blocker turned on. Sometimes, it’s down to your settings as well.

404 Not Found

The error 404 Not Found is a problem that occurs when a URL does not exist.

It happens frequently on websites, when they erase the page but fail to search for all the hyperlinks to it. Users click on an older link, and are presented with the page that is broken.

These are sometimes referred to “broken links” since it’s the wrong link which leads to a 404 error page.

Search engines are not a fan of websites that have a lot of errors and therefore, make sure to keep them to an absolute minimal. People will usually abandon a site when they encounter a 404 error and this can cost you visitors.

I utilize this link checker free to check for broken links.

500 Internal Server Error

The 500 Internal Server Error can occur when something unexpected occurs with an internet server which prevents its ability to load a site. It can be the result of issues with the host or server, or it could be the result of using the wrong browser. In most cases, you’ll need to refresh your page for it to function properly.

502 Bad Gateway

This is a typical error message that indicates a site could not connect to another website. This could happen if your network isn’t as strong in the event of a glitch in your server or if you’ve recently switched nameservers but the change hasn’t been completely processed.

A/B Testing

A/B testing is one method of user research in which you conduct a test to determine the one of (usually) two options is the most popular.

The test is given to a random portion of your audience at 50/50 at the same time, to determine which one has the best results.

It is possible to test the blog’s titles as well as featured images, YouTube thumbnails and email subject lines and many more!

I tested A/B to find out the affiliates that convert best for my target market so that I could decide which affiliates to prioritize. Affiliate helped me monitor this.

Above the Fold

“Above The Fold” is a phrase that originates from newspapers however it is also utilized to describe content in SEO. SEO world. It is anything prior to the title of an article or content.

Technically speaking, it’s everything that loads before the user has begun scrolling. For example “above the fold” would be the front page of a newspaper prior to when they folded it.

It’s become a term that can mean anything that is before the title, since the addition of content above the fold will make the title appear lower than the fold. In terms of page performance and user experience, this is crucial. People want their content to be available immediately therefore not burying it under advertisements is a good option. Avoiding large videos, animations, or pictures that are above the fold will speed up the loading time for your article.

Adverts on a website or blog post. Most blogs run them through Google Adsense, Mediavine or Raptive. The owner of the website can manage the location, exclude certain kinds of content and alter the frequency of advertisements. They earn money from the number of clicks or impressions that they receive from advertisements.

Adsense

Google Adsense is a free to use ad marketplace which connects webmasters with businesses who want to display ads on their site.

Google sells between them, which means that site owners are able to site back while third party advertisements are displayed on their website and the owner of the site earns money on the CPM model.

Aged Domain

A domain that is older is a name for a domain that was used in the past and has a certain amount of time.

It could be a parked domain or a website that was in existence for a couple of years or even it was a landing page.

It’s usually something that someone purchased and then let expire after they no longer required it.

You can purchase domains with a long-term history through auctions. The benefit of these domains is that they typically come with a backlink profile as well as DA, which means they begin with more credibility to Google’s eyes.

Certain SEOs purchase domains that are old that they redirect to their own site in order to gain authority. Some rebuild their sites with the help of their Way back Machine to try and duplicate what was there before to maintain the same authority. They then attempt to increase its size or utilize it to connect to their own site(s).

The purchase of an older domain may carry risks however there are risks, such as unnatural backlinks or the possibility of a Google penalization, or other indication of the web page.

Affiliate

Affiliate can be described as a person who advertises products or services offered by another business and receives a fee for their efforts. They receive a unique hyperlink or tracker that gathers information whenever a customer decides to purchase something through it, in order that affiliates can earn the commission.

The term “affiliates” in plural could be used to mean many people who receive commissions from companies (i.e. We’re all Booking.com associates). The term can be used to mean several businesses that an individual is promoting (i.e. these are my favorite affiliates from which I make income through).

Affiliate Post

A post that is an affiliate, also called a review, is a blog post that is dedicated to advertising an affiliate’s product, service or any other offer.

As an example, my TryInteract Review post is an affiliate link. It reviews the product, and explains how it benefits bloggers, in order to convince readers to buy it.

Another illustration is my review of the top AI authors for blogger. This is a list items I’m suggesting people buy.

Affiliate posts are typically linked to an affiliate keyword This is why they do the best in SEO.

10 Affiliate Marketing Side Hustle Ideas for 2024

Artificial Intelligence (AI)

AI stands for artificial intelligence. It encompasses all software and machine intelligence.

Within the SEO market, AI is usually used to mean AI writers. There are applications like ChatGPT or Jasper which can aid in the writing of content on a large scale.

It may also refer also to AI art programs, such as Midjourney or any other program. If you do see anyone talking about AI in particular in the case of saying that it has destroyed blogging – they’re typically speaking of AI writers.

Ahrefs

Ahrefs is an HTML-based code to create an clickable hyperlink. Within terms of the SEO market, this is an SEO keyword research tool. It will assist you in monitoring your keyword, domain name, and backlink tracking strategies. It can also help you identify new keywords, search the competition to find keywords and evaluate the websites of competitors.

⏩ The Top 11 Ahrefs Alternatives: Expert Opinions, Redditors, and Our Staff Say

Alt Text

Alt text is a synonym for alternative text. It’s the brief description that’s linked to an image of someone who is visually impaired or has screen readers. It also indicates that an image won’t load because of a problem.

Alt text is extremely important for SEO since Google interprets your website as an unsighted person. It is crucial to permit people with disabilities to interact with your site’s content.

You can include alt text for any image within the block editor by clicking here:

Accelerated Mobile Page (AMP)

“AMP” stands for Accelerated Mobile Page. It’s an open source HTML framework that has created mobile versions that are fast loading of web pages, but without the additional programming, so that they could load more quickly.

AMP began as a means to speed up the loading of images to mobile phones before themes became responsive and also a way to enable Google to challenge Apple News. You had to use it to be ranked on the list of Top Stories in the news section for a long period of time however it’s been pushed to the wayside as themes became more flexible.

Analytics

Analytics are all the data that you can monitor and examine. It helps you determine which strategies have been successful in the past, what isn’t working and what should be done in the future.

Google Analytics, or GA, is what we mostly focus on when it comes to SEO.

Link Text

The words that can be clicked within of a hyperlink are known as anchor text.

Anchor text can range between “click here” to the title of the article to some other clue as to what will happen when users click.

For instance, “Summer in Barcelona is full of so many things to do.” If I create “things to do” the anchor text and then link to a blog post on “things to do in Barcelona” The user is aware of the location they’re headed to.

Power

One of the main factors influencing a website’s search engine ranking is authority. It’s a mix of various signals, including backlinks, which search engines use to determine whether a website is useful to the user and is a reliable sources of data.

Application programming interface (API)

Application programming interface, or API, is a term for a collection of protocols and development tools for many types of software.

In SEO APIs are typically used to connect various systems and retrieve information. The majority of the popular keywords research tools are connected directly to Google Adwords API. Additionally, the Amazon Affiliate programnow requires that you utilize the API to obtain images for your website.

It’s basically connecting two systems with each other in order to automate the process or exchange information.

Archive Page

A blog page that is auto-generated which is pages or posts that were previously published, usually sorted from by date from newest to most recent.

The most well-known illustration is the Category Page in which WordPress takes all the posts within the same category and places the posts as paginated pages (aka. page 1, page 2 or Page 3,).

Autocomplete

Autocomplete is a reference to Google Autocomplete. It is the predictive text system on Google that anticipates your full search results whenever you type the word “keyword” or search.

It’s designed to speed up users to discover answers to their query without having to type it out. It can also provide other questions.

Google makes use of the user’s search history to figure out what user is looking for. It makes adjustments to its suggestions search based on the content it finds as well as the information about users it collects through cookies and the position that the mouse is located.

B2B

This stands for business-to-business. It’s when a business advertises to an individual user who is also a business.

For instance She Knows SEO is a business that targets B2B customers since I’m educating you on strategies for growing and marketing an online company. My travel blog, however, is a B2C blog because my readers are mostly consumers, not business owners.

B2C

This refers to business-to-consumer, or customer. It’s when a business markets to the user who is an individual and not an entity or a business.

The audience you are targeting will not be using the product to resell or make money from the item or service they buy.

For instance, a person who takes a cooking course once is in an B2C cooking class. However, the cooking class located at Le Cordon Blue is B2B as the students wish to earn money from their cooking expertise.

Backlink

A backlink, also called the term “inbound link” refers to one that links from a different site to your website.

In other words, if I linked in this post to an blog post on your website and you have received an backlink from me.

It’s basically the same as someone telling a story about you to a close friend and exaggerating about your company.

Backlinks can help increase your credibility in the eyes of Google. The more people talk about your business (linking towards you) the more popular you are among other businesses and, consequently, Google will trust you more.

⏭ An Excellent Backlink: What Constitutes It?

Dark Hat Search Engine Optimization

Dark Hat SEO is a subset of SEO that uses methods that violate Google’s Webmaster Guidelines.

They can include things such as buying links, hiding text (writing the keyword a lot of times, then making it blend into the background so that people don’t be able to see it) link farming Keyword stuffing, sneaky redirects and cloaking, paid or do-follow links spam comments, PBN links, URL hijacking, and a method of manipulating the system to rank poorly-quality of content.

Certain activities that are considered to be technically “black hat” that every SEO does, such as building links. I refer to this as “grey hat SEO” since it’s so prevalent.

Block Editor

Gutenberg The system that creates pages on WordPress by default is an editor that works in blocks. It makes use of pre-coded blocks to format your content in a more efficient manner. It is available in different styles of blocks, including an image block or an header block.

It’s much simpler than writing code from scratch using the code editor or the classic editor in WordPress which needed additional HTML and was difficult to modify.

I utilize this block editor in order to construct She Knows SEO in all its entirety using Kadence blocks.

Bot

Programs called bots scour the internet for information about websites. They replicate the actions of a user usually to test the site.

Bot traffic is a challenge for websites.

There are good bots, for instance the case when Google has the bots it has to search your website or if you’ve got an instrument that tracks the downtime of your website.

However, bad bots are possible as well. There are spambots that post comments and email spambots, bots that try to hack into your website or even bots for ticket sales that continue to crash Ticketmaster.

Branded Keyword

A brand-named keyword is any search term that has an exact equivalent or common variation of the brand’s name.

“For She Knows SEO” could be anything that contains “she knows seo” or “SKS” in it.

Breadcrumb

A breadcrumb isn’t only an option to help Hansel as well as Gretel to locate their way back to the forest. It’s also a key element for navigation that assists search engines and users to understand the layout of your website. It assists them in understanding the place where content fits within the overall structure of your website.

For instance, this blog’s breadcrumbs look like this: “Home > SEO > SEO Dictionary”. If it was an undercategory such as Beginner SEO and so on, it would appear as “Home > SEO > Beginner SEO > SEO Dictionary”.

Broken Link

An unbroken link refers to a link that brings you to an error page with 404.

This happens when a website is down or a domain is expired, a post or page was removed without a redirect, or an image was removed (if there’s a URL for an image) or it’s an incorrect URL.

Nobody likes going at an address only to find it’s an empty space. This is the same for your site. Also, Google does not like broken hyperlinks.

Creating Broken Links

Building broken links is one way to get backlinks. You focus on sites with broken links and request them to link to an part that is part of the content.

Let’s say that I linked to a blog post on “dogs wearing crocs” in this blog post, however that post was removed for no apparent reason.

A link builder with a broken link could find out I have a defective link to my website and contact me to suggest that I link to their article on “dogs wearing cute crocs” instead, so that my site does not suffer the consequences of breaking links.

Cache

A system, typically an application, that stores the content of a website to make it load faster for repeat users. a program or system that saves website material to speed up page loads for frequent visitors.

Original Source

Also referred to as a canonical tag or canonical URL.

It can be described as the HTML element that indicates the URL that is original content.

If I put this post up on two different websites, I’d be marked as duplicate content. However, if I just want an engine to view one of them, I’d assign the canonical URL of the site B’s blog to the site A.

It basically informs Google “I believe I’m an clone. Take a look for the real.”

Captcha

Captcha or ReCaptcha is a straightforward issue that will prove your humanity. “Completely Automated Public Turing Test to Tell Computers and Humans Apart” is the referenced work.

It can be used on webpages to prevent automated registrations or comments.

Classification

Blog categories help search engines comprehend your website’s architecture. It’s basically a topic hub that demonstrates the main point of your blog’s content.

The categories that She Knows SEO include AI SEO, AI as well as Travel Blogging. They are on the menu.

CDN

Content Delivery Network (CDN) is a group of servers around the world, which provide your website to the nearest server, making the site load quicker.

Cloaking

The most well-known type of cloaking used in SEO is the situation where a black hat SEO site displays an URL with one variant to a bot that is a search engine however, it shows a different version to users who actually use it.

Another technique is link cloaking. It is a white-hat SEO technique. It is typically used to promote more attractive links on social media as well as affiliate links on the site, if the program permits it.

CLS (Cumulative Layout Shift)

The score measures how fast a website moves until the entire page loads for the user. As long as it is taking for a page to stop moving more, the greater the CLS score will be. For instance that a person opens the page, but the banners continue to load and making the page jump around or the images are constantly shifting the content, it’s going to get an increased CLS score.

It is possible to track this with Pages Speed Insights.

Click Bait

Click bait refers to content designed to deceive in order to attract clicks or traffic. You’ll often see this with titles such as “you won’t believe who has plastic surgery!” and the article doesn’t tell you anything, or is a totally different piece of content.

Click Depth

How many times do you click to navigate on the main page web site to a specific page or post.

Google prefers less clicks, which means it is able to crawl your website. It is also beneficial for visitors to be able find the information on your website.

CMS

A CMS is an application that allows users to create and maintain a website without programming the site from scratch. WordPress can be described as an CMS and is it is the most used one among bloggers.

Collab Posts

Collab posts, also known as collaborative post are blog articles where the author asked bloggers to write parts of the blog post, in exchange for credit and a backlink.

Competitor Analysis

SEO competitor analysis is the process of analyzing websites which compete with yours for keywords, fall within the same industry or share the same audience. Examine what they’re doing and what they’re doing and the results they’ve had to duplicate the same strategy for your users and boost your rankings on search engines.

Content Freshness

The term “freshness” refers to when you last changed the information. Fresher content = newer updates.

There are many SEOs consider that Google prefers content that is fresher However, Google’s representatives on Twitter aren’t convinced. In many instances, it can impact user experience, since users want latest information.

I think it’s a ranking factor, and it’s much better for UX.

Content Gap

A content gap can be described as an opportunity that is not taken advantage of or a insufficient information that has fill. It is a way to identify missing pieces of information that could be beneficial to users.

When it comes to SEO, it generally refers to something that your competition is ranked on Google for and you don’t. A variety of tools, such as Keysearch will check for this.

Content Optimizers

A tool that assists in the process of optimizing content to improve search engine optimization, like the RankIQ as well as the Neuronwriter.

Cookie

The term “cookie” refers to a piece of code that travels through the web using an individual user, tracking their internet usage, storing information and analyzing the user’s interests.

Cookies were an effective method of tracking the user’s activity in order to assist advertisers discover where their users were in order to spend more money on advertisements. However, they’re going to be removed in 2024 for Chrome as well as being eliminated on other browsers on the internet for a long time.

Core Update

The Core Update a modification Google implements to their algorithm for ranking. It usually targets the website in general, utilizing factors such as page speed, to adjust rankings.

⏩ Surviving the Google core update in March 2024

Cornerstone Content

Cornerstone content comes with a variety of definitions:

Content is the foundation of a website/is the most important to its foundations
The most comprehensive articles on a website that cover the broad subject
Hub pages that provide links which can then be linked out to other pages within the text

It’s not a popular phrase anymore, unless you’re using Yoast. It’s now more commonly referred to as”pillar post” or “pillar post”.

CPanel

The CPanel is a platform that manages servers and help you edit your website files. This should be left to the tech SEO experts.

CPM

Cost per 1,000 (mille in Latin) is the amount for display ads per 1000 impressions the ad will receive.

CPC

The price that display ads charge on average for each click on the advertisement is known as the “cost per click.”

Crawl

Search engines employ web crawlers (also known as bots) in order to “crawl” a website systematically to discover its content and extract information. They move around the website and access the information.

CTA

A call-to-action instructs the user to take an action. It may take the form of “Sign Up”, “Buy Now”, “Read This” or similar. It’s usually a button or an hyperlink.

CTR

The click-through rate represents the percentage of clicks total multiplied by the number of impressions in order to determine the percentage of users who accessed your website through Google.

You can check your CTR by search term within Google Search Console.

CSS

Programming languages like Cascading Style Sheets offer more flexibility and control over visual modifications than HTML does.

Customer Avatar

A customer avatar can be described as an instrument for marketing that creates an extensive picture of your ideal customer. This could also be known as”audience avatar” “audience avatar”, “marketing persona”, “ideal customer” or perhaps “audience”.

CWV (Core Web Vitals)

Core Web Vitals is Google Pagespeed Insights’ metrics to assess the responsiveness and speed of websites. They assess page speed and loading times of content the code of a website as well as the usability of users.

Deep Linking

Deep linking involves making use of hyperlinks (it appears similar to it looks like) inside the text instead of writing it out as follows: sheknowsseo.co.

Direct Traffic

Direct traffic happens the moment when a person arrives directly on a site without being referred to by another site.

It usually comes via a user typing the URL of your website and then landing on it, or creating an account.

It also covers all traffic in which the source is not known. Email, Google Discover, and even Pinterest traffic can be found in Direct Traffic in G4 reports.

Disavow

Google offers the Disavow Tool for users to deny unsafe links to websites.

Website owners are able to do this to stop harmful or spammy links, or fraudulent sites linking to their website.

Do Follow Link

Do Follow (or dofollow and do follow) links let Google’s bots crawl the link and navigate the link to the website you’re pointing to.

It’s similar to someone pointing out the street that someone ought to walk down and then allowing users to walk along. This allows the bot to move to the location at the other end and then pass the link juice.

External and internal links are do follow.

Domain

Domains are the name of a web page which the user type to access the site. SheKnowSEO.co is the name of this domain. for this website.

Its domain’s name is SheKnowsSEO and the extension of the domain is .co.

The domain must reflect what the domain’s name is. site.

Domain Age

The length of time a domain has been online for even if the website isn’t or wasn’t operational.

I purchased SheKnowsSEO.co in the month of October 2021. So, as in October 2023, it was two years old. This is despite the fact that I didn’t create the website for it for six months.

Duplicate Content

Duplicate content refers to extremely identical or similar content that is found in a variety of websites.

For example, this post exists on SheKnowsSEO.co, but if I also put it on NinaIsTheGreatestSEOEver.bazinga, it would be duplicate content.

It also would be duplicating content if I posted the identical page on SKS twice, and then make a minor modification in either of them.

It can confuse search results because they don’t understand which to search for. They usually go with the search result they saw first. However, I’ve noticed them prioritizing those with higher DA.

If you wish to use the same material on two different websites, you must create a canonical URL.

Ecommerce

Internet-based sales of products and services are referred to as e-commerce. It’s basically operating a digital storefront, usually using that storefront to sell physical products and goods.

Although I do offer digital products I don’t consider my website to be to be e-commerce. But, according to certain standards, it’s technically.

Ecommerce SEO is more often referred to sites that offer items (99 percent of the time physical items) to customers. It is a variant of SEO, which is about the structure of product listings, and occasionally local SEO elements to facilitate local delivery.

⏭ E-commerce Sites: 6-Step SEO Health Check

EEAT

EEAT is an acronym for Expertise Experience Authority and Trustworthiness. This is one algorithm used by Google to rank content which examines the content for expertise of the author writing on the subject or area of expertise as well as their previous experience with the subject or the item that the content is focused on and their credibility to speak on the subject, as well as their confidence signals to the user. In a Google update from 2022, the extra “E” for Experience was added to the name. Prior to it, it was called EAT.

Many people also call it E-E-A-T.

Embed

Embedding links or a video is the process of embedding content from another source to a website.

You can integrate YouTube videos, Instagram posts, Google Maps links that play videos, and so on.

With Gutenberg the ability to embed a link can be accomplished by copying and pasting a link or by using the customized HTML block to insert an embed-code.

Time of Engagement

According to G4, engagement time is the length of time a user spends on a web page.

The information, previously referred to as “Dwell Time” by SEOs is a measure of how long in average, people remain on a website. It helps site owners decide the content they are not getting the attention of customers.

Constantly Relevant Information

An evergreen tree is comparable to evergreen content. All year round, it’s green. This means it can be accessed with 20% of the year.

This article is a great instance of content that is evergreen since it’s never out of date and isn’t dependent on holiday seasons or an upcoming topic.

Expired Domain

When people fail to renew a domain, it expires. They can be sold by the hosting company to website owners of other.

Expired domains, as well as aged domains have a profile of backlinks as well as some authority due to their old age. SEOs purchase these domains in order to build new sites that are based on the same topics of the previous site, and attempting to duplicate pages that the website had previously ranked for. The idea is to boost ranking.

As with older domains, this is a danger because the website could be a victim of links that are spammy or have other issues lurking.

External Link

Linking from a domain to another refers to an external link. If I hyperlink via She Knows SEO another website, and the URL doesn’t begin by ending with “sheknowsseo.co/”, then it’s an external link.

External links could be either do follow as well as no follow. They may be linked to affiliates or external sources.

Ezoic

Ezoic is an advertising network designed for bloggers. It doesn’t have a minimum amount of traffic to join.

Favicon

A small icon that symbolizes an organization or website in the tabs next to the page’s title on web browsers. For instance, She Knows SEO’s logo is a 50px x 50px logo.

They can be as tiny as 16px by 16px.

FAQ

FAQs provide additional information that isn’t part of the article or made accessible for readers to gain full comprehension of the topic.

FAQ sections are typically found at the end of a blog post but they should be placed before the end. It is recommended to utilize FAQ Schema for this, to ensure that Google is aware of its function.

FAQ Pages are also utilized for websites of businesses that contain all the FAQs regarding their products or services.

FCP

The First Contentful Paint an CWV which measures the time from beginning of loading a page to the time when a pages’ content has been rendered. This is that the user will first be able to view the site, however may not be able to engage with it as of yet.

Featured Image

An image that is featured an image associated with the page or post on the WordPress site. It is displayed in search results as well as on social media whenever the article is shared. It’s typically used to identify the post on archives pages.

Featured In Section

An “Featured In” or “As Seen In” section on a website provides an opportunity for webmasters to display their credibility. Websites will highlight publications and media they’ve been featured in and also highlight any awards they might have won.

They are usually included on Homepages as well as Contact Pages and in Media Kits and in About Pages.

Featured Snippet

A featured snippet of text is an extract of content that is highlighted in Google in the upper part of results of a search. It is commonly known as position 0 as it appears over those in the TOP 10 results.

It gives a brief answer to the question it finds, utilizing text on a website and highlighting the main information to the user.

Footer

The bottom part of a website, which typically has the site’s copyright details and privacy policies, logos, and contact details. It may also contain a menu, further information, as well as an opt-in email.

Forum

Any discussion website online that allows anyone to post information or ask questions and also crowdsource data from fellow users. The most popular forums are Reddit, Quora, and Tripadvisor’s Forum.

G4

Google Analytics 4. It is a tool that is free that allows website owners to measure the performance of their website, track and analyze the behavior of users and their engagement on their websites. It displays pages viewed, sessions viewed and engagement, the most popular pages, and more.

GA

Google Analytics is commonly shortened to GA by SEOs. It’s the free platform that hosts G4 and, prior to that, UA (Universal Analytics).

GDPR

General Data Protection Regulation is the information privacy regulation of the European Union. regulation. Every website that is viewed within the EU must comply with GDPR even if the company isn’t part of the EU.

Golden Ratio Keyword

Also known as KGR Also known as KGR, it is a technique for locating low-volume keywords or keywords which haven’t been answered by a lot of websites yet.

KGR is the number of Google results showing when you search “allintitle:[keyword]”, divided by the search volume for the query from a keyword research tool. When the KGR score falls lower than 0.25 then it’s likely to perform. If it’s less than 1.00 then it could be able to work. However, if it’s above 1, it won’t be able to work.

They usually result in small in number as is the goal of the plan. It is your goal to locate as many as possible in relation to a subject and make use of them to produce lots of content, that will be relevant and authoritative.

Google Analytics 360

Analytics 360 can be described as a tool similar to Google Analytics but for enterprise level clients. It’s a paid service that you can read about here.

Google Discover

Google Discover or Discover is a personalised feed that Google provides to its users using mobile devices. It’s highly customized content that is based on the user’s search preferences and interests.

Google’s answer for Tiktok feeds.

Google My Business (GMB)

A business profile that is free on Google which you can connect to the Google Maps Location or collect reviews.

Google News

A news-aggregation service from Google similar to Apple News, where the most recent news articles are displayed to the users.

Google Penalty

Websites that do not adhere to Google’s webmaster guidelines could be penalized or punished. It is also referred to as an “Manual Action” that may result in a website being banned from appearing on Google.

Penalties could be imposed for keyword stuffing, weak content and affiliate content with thin quality duplicate content or untrue auto-generated content and user generated spam. doors, cloaking, inauthentic hyperlinks, selling links/link farms annoying pop-ups, fake or misleading content and hosting services, hacking content, etc.

Basically Black Hat SEO.

I’ve also witnessed people receive banned snippets of content, meaning they can’t be featured on snippets no longer.

Google Sandbox

The Google Sandbox is an unofficial term used to describe new websites that aren’t being ranked immediately. They are placed in a sandbox over a period of months (I’ve observed a whole year before) before they begin the process of ranking content.

Google is able to create billions of new websites every day, and it’s not able to rank the entire list. It will be interesting to see if the site is going to fail within the first month, or until it is able to prove itself by providing plenty of quality content.

Writing backlinks and creating content for low volume keywords will help you get out of the sandbox quicker.

Google Trends

Google’s program for showing the most popular search terms all over the world. It is possible to see daily and monthly trends over the past few years as well as from various countries.

Google Search Console

Google Search Console is the place where SEOs can look up the terms their sites are ranked for. It lists clicks (approximate but usually not exact. G4 is more precise) impressions, CTR and positions for all keywords that websites and certain pages rank for.

GSC is the place where a website’s Sitemap is located and what it does to tell Google which content can be found present on the site.

Guest Post

Guest posts are where a person creates blogs for someone else and is “paid” in backlinks. It is the best method to get backlinks on websites.

To get more people to talk about my website and get Google to pay attention to my website I am able to create guest blog posts for other sites and also build hyperlinks back to my website. Google notices that this site was mentioned by you, and as they have already a relationship with the site they begin to believe in you more.

HARO

Help a Reporter Out is an online platform for reporters to get connected with reputable sources on a wide range of topics in order to enrich their content. It’s a method for bloggers to be included in the most prestigious publications like Business Insider or the Washington Post.

Bloggers are able to sign up for emails with queries from journalists. They can then respond to questions they’re experts at.

It’s a method for linking, but not all citations will include links. It still helps build brand awareness and is often featured in an “Featured In” section.

Header

There are two types of headers for blogs:

The header area is at the top of a page (usually in the area where logos and menus are).
Headers for every part of the blog post. They are in the format H1, H2, H3 and H4. and H6.
The first is organizing your site to allow Google to comprehend the purpose of your site.

The second method organizes each post to separate content and make it easier to be read.

Heatmap

A heatmap is a program that analyzes the behavior of users on the website so that the owner can analyse the user experience as well as click data. The tools typically monitor clicks, the amount of time users scrolled down the page, how engaged they were, as well as the length of time they spend on a the page.

Microsoft Clarity and Affilimate both have heatmaps.

They look like this:

Hidden Keyword

Hidden keywords are one that the tools for keyword research aren’t aware of. They typically have little or zero volume on the tool for keyword research.

They can be found through a variety of methods including using Google Autofill for queries with inadequate responses.

High Volume Keyword

A term that has significant search volume according to a tool for keyword research. It is usually regarded to mean anything that has more than 1,000 pageviews per month.

Hreflang

An HTML tag is used to indicate the language and geo-targeting of a URL.

If you visit apple.com it will appear in English. However, apple.com/es/ is Spanish. The /es/ tag is the HTML tag.

HTML

A programming language called Hyper Text Markup Language is used to modify web pages in a simple way. It can be used to create headers, create hypertext links, create lists or bolded text.

HCU

It’s the HCU refers to an Helpful Content Update Google launched in September 2023. It modified all of its ranking algorithms. It’s among the most detested Google updates because of its preference for forums, content that is outdated and brand-name content.

Host

A blog host or web host is the domain for a website. If the domain has a physical address that the host owns, it is the parcel of space that everything lives on.

Every blog requires a web host as its servers house all the information on your website and provide it to your readers.

Hook Element

Hook elements are block in WordPress websites that is automatically inserted itself onto a website according to the rules of a preset.

The blue box at the bottom of this article, containing some of my favorite tools is an element of hook.

Image SEO

Images must also be optimized to be indexed by search engines.

This is a list of factors that include image format (png as opposed to. JPEG) as well as image dimensions as well as compression as well as unique images using the appropriate copyright for stock images and file names alt text, inclusion on webmaps, responsive sizes and incorporating structured data such as an ingredient card.

Indexing

Google indexes the content using its robots crawl through it then read it then store the information from the page in their database, which they display in the results of a search.

Indexed pages can be seen by Google and are displayed in results of searches.

Informational Post

The purpose of any post is to inform the audience and not to promote something.

Certain posts may be on an balancing beam of informational and affiliate posts for instance “things to do” posts within the travel industry. Your blog should have a balanced mixture of different kinds of content, but particularly an adequate amount of informative posts.

Interstitial

Interstitial ads appear when you switch between pages on a site. If you have clicked from this blog post from SKS on my home page, a banner might appear as an between page.

Interstitials are the most frequent on mobile-friendly versions of websites.

Here’s a video from Raptive of what they appear like:

Internal Link

Every link in of the same domain. If I click the link from sheknowsseo.co or any blog post which begins with “janetjacksondigital.com/”, then it’s an internal link.

Internal links aid the crawlers on Google navigate your site’s content, allowing them to assess its relevancy and the authority of the topic. They also aid in keeping visitors on your website for longer while you provide additional pieces of information to users with these additional content.

IP

The internet protocol address represents the specific number of the computer’s network address the user is connected to online.

JavaScript (JS)

Javascript is a computer language that uses multimedia elements to create dynamic content. Without Java websites, the majority of them would just be a stale piece of text positioned on white backgrounds with only a few functions.

Keysearch

Keysearch is a tool to research keywords that is economical and the best value for your money. Find out more about using it to discover keywords and take 20 percent discounted by clicking here (code “KSDISC”).

Keyword

A keyword is a query the user types in a web search in order to give results. It could be a single word, phrase an expression, a question or anything else one could type to get answers.

Keywords drive SEO. It is important to understand what a user is looking for to determine what we should write. If you attempt to write a blog about your experiences with tiny blue penguins New Zealand, but you don’t know what people are looking for that information, you’ll receive zero users.

SEOs generally search for the most popular terms to ensure they get the most amount of traffic.

Keyword Cannibalization

Keyword cannibalization happens the process whereby two pages on a website attempt to get the same position for a keywords.

If I write the above SEO Dictionary post, and within 6 months, I’d like to write another post using similar keywords then I’m cannibalizing. The only thing is that there are 10 places among the top 10 and I’d be battling with myself for the top spot.

It could also happen with the same, but not exact keyword matches. The rule of thumb is to do not write about the same keyword that you rank first or is the main keyword in the other post on your website.

Keyword Cluster

Keyword clusters are an arrangement of keywords that are grouped around a common topic or element.

If your focus is SEO, and your main categories include SEO and AI and AI, then some of the clusters may be focused on ChatGPT. Each post within that cluster are likely to connect with ChatGPT in the AI pillar.

They may be classified according to location, price, kind, time of year, and so on.

Keyword Density (KD)

Keyword density is the amount of times a word appears on a web page in relation to the word count. The number you divide by the amount of times a keyword is mentioned by the word count total and then multiply by 100 to get the percentage.

This is what the majority of available SEO plugins, such as RankMath and Yoast are based on their “green” scores on.

It’s no longer the ranking factor it was once.

Keyword Difficulty

Keyword Difficulty is also referred to as KD is the method of determining how difficult it is for a particular site to rank first for a specific keyword on the results of a search engine.

Many SEO tools use their own metrics to calculate these scores, and then transforming them into different colors.

Keysearch and Ahrefs both Keysearch as well as Ahrefs are able to mark “easy” keywords as green and “hard” as red.

Keyword Difficulty is assessed through a variety of variables such as domain authority, topical authoritativeness, Page Authority backlinks, as well as quality of the content.

Keyword Research Tool

A tool for keyword research can help you identify the terms your clients is searching for, analyze your rankings, and measure your success. It’s the sole essential paid tool that I believe every person should be investing in immediately if they’re interested in SEO.

⏩ The Top 7 Tools for Keyword Research in 2024 for SEO

Keyword Stuffing

Keyword stuffing is an old SEO method that involved using the primary keyword along with any other keywords as often as you could in a blog article to fool the bots of search engines to believe that it’s the most relevant article.

It is now more frequently referring to the person who uses a word more than once in a non-natural manner.

For instance, if a person utilized the keyword that is the primary alt text for each image on a webpage it would be considered keyword stuffing. For instance, if each header reads “Best Thing to Do in Barcelona – Thing Here” That would be considered to be keyword stuffing.

Knowledge Graph

Google’s Knowledge Graph is a family tree-like representation of the relationship between companies and entities.

This is the method by which Google recognizes the connection between queries such as “small green dude with lightsaber” and “Yoda”.

The way that most people be aware of it is that it’s the small box that appears prior to results of a search that provides the search query’s answer (i.e. opening a box that talks about Yoda) and displaying details about the business, or offering an array of people or recipes to select from.

Knowledge Graph Knowledge Graph is similar to the Knowledge Panel in the sidebar that you’ll see often that summarizes a place, person or other thing in an Wikipedia style overview of key information.

KPI

Key Performance Indicators are indicators to measure the progress toward a goal or return on the investment.

In SEO SEO, the KPIs typically refer to the performance of each post for affiliates and keywords. The next step is to be assessed to determine whether it’s meeting the KPIs or is not performing as expected. If it’s performing poorly there is something that needs to be changed.

Landing Page

Landing pages are an individual page on which a visitor “lands” when they click an link. Technically speaking, this is every page that is on the internet. Actually, G4 has a filter to show the most popular landing pages on websites. In blogs and SEO, it’s typically used to mean landing pages that convert emails and sales sites. It’s a brief and concise page that outlines an offer to the user who must be convinced to take up.

Lazy Loading

A web design technique that allows you to delay loading of huge elements typically images, until the user is able to access the element to minimize the initial load time.

If you arrive on SKS You’ll see the first images load, however when you scroll, images must load once you get to them. That’s lazy loading.

It makes sure that the first content is immediately available so that the user can read instead of waiting for images to be added halfway through the page.

LCP

Largest Contentful Paint is the amount of time it takes the largest portion in content (usually the most important element of material) to display on a web page. The quicker that it is loaded, the higher the LCP score.

Lead Magnet

The term “lead magnet” refers to a piece of content or a special incentive that entices readers to sign up as leads or even email subscribers. They could comprise ebooks checklists, templates, calculators, discount codes, a quiz or anything else which offers value to readers.

Link Building

Every active effort to get or get backlinks from other sites to your site. This can include collab posts guest posts, guest posts link swaps, purchasing link exchanges HARO hyperlinks, as well as directories, in addition to.

Link-Building Outreach: Tried-and-True Strategies for Effective Relationship

Link Farm

The term “link farm” refers to a site or a set of sites, which exist to market links. They typically have an impressive DA however, they do not have relevant authority or even useful/ranking content. They’ll be linking out to a variety of other websites.

Link farms are regarded as an Black Hat SEO link building strategy. There are many links through Fiverr and Upwork when sellers are offering hundreds of links for just $20.

Link Juice

The term “link juice” is SEO term used to describe the authority and power that a backlink transfers to a different website or web page. More juice is a reference to greater authority. Less juice signifies less authority.

It’s also called “link equity” by some websites, however I’ve never seen an SEO make use of that term.

Link juice aids in visualizing how the authority that is transferred from one link to another site can traverse the website through internal links as well as the structure of the website.

Link Swap

A link swap occurs the process where two owners of websites accept to link to one another’s websites.

A swap in two ways occurs where Site B links to Site A while Site B links to Site A. It usually occurs between 4 posts. the Site A link starting from Post 1 to Post 2 of Site B’s 2. After that, Site B link to post 3 up to the Post of Site A 4.

However, it could also occur in 4 or 3 way systems, which are designed to appear more natural and not sway Google away from the change.

In this case in that case, the Site A is linked to Site B A, Site B links to Site C Site C links to Site A.

Link swaps are among the easiest methods to earn backlinks as no new content creation is needed. But they can also pose the risk of appearing as if they are spammy to Google when used too frequently or across the same sites frequently.

listicle

Every blog entry is composed in the style of a list. They are usually number lists in which each H2 will be “1. [text], 2. [text]”.

They usually are short summaries of a particular topic instead of diving deep into each part. They are very easily skimable and easy to read.

For instance, “10 Things to Do in Barcelona” will contain between 100 and 200 words per item. There wouldn’t be 1,000 words per item to cover.

Listicles excel especially on Pinterest as well as Google Discover.

Local Pack

A SERP feature that displays an interactive map with highlighted areas on the right side, and the location list that are summarized on the left side. Typically, it lists three businesses.

This option is often displayed when you search for results such as “near me” or “best restaurant”.

Local SEO

Local SEO is a method of optimizing a company’s website to increase organic traffic from local areas. While traditional SEO is geared towards international users, this type is geared towards users from specific areas.

One aspect that is part of the local SEO is optimizing your site for keywords such as “near me” but including areas in the keywords of the website. For instance, a dentist will include “Toronto dentist” on their website to make sure that Google is aware of their location, and can recommend the website to their customers, but not to recommend the website to someone from Russia seeking a dentist.

Long Tail Keyword

A four-word keyword or keyphrase which can be more particular. In the field of travel long tail keywords, they tend to have 6+ words.

For instance, “Rome” is the base of the keyword. A long tail keyword might be “best places to eat in Rome with toddlers” or “best things to do in Rome at night”.

LSI Keyword

Latent semantic indexing, also known as a must word which is also referred to as must words, provides a method to help search engines comprehend the contents of a webpage. The search engine will detect it that “New York tourism” has been mentioned eight times on the page but it has to be able to discern if the information is one that is pertinent and/or useful.

Then it process all the LSI phrases on the webpage to in establishing context and demonstrating relevance.

Articles on New York tourism are sure to include that famous Statue of Liberty. Therefore “Statue of Liberty” would be an LSI key word for the primary key word “New York Tourism”.

Content optimizers primarily assist users locate these LSI words in order to indicate to Google that content has been deemed pertinent to intention of the user.

LLM

The large language model is an AI algorithm that makes use of deep learning to process complex data, synthesize it and analyse the data and then develop new information. It’s basically what drives AI’s capability to produce new content.

Mediavine

Mediavine is a premium advertising network that allows ads to be placed on blogs, with more than 50k sessions per month.

Media Kit

An Media Kit is a brief document that outlines a blog, website or blogger’s impact and distinctive selling points that are communicated to companies. Media kits are an important part of a pitch to sponsorships, brand deals as well as client work.

A Media Kit usually includes a website or person’s followers engagement rates, demographics, engagement rates as well as rate and package options as well as past partnerships and brands, an about me sections, and contact information. They’re typically PDF documents.

Metadata for the Description

160 character website description that appears under the webpage title in the search result for the webpage. Google has a reputation for its ability to change the meta description in random ways however it’s still the recommended to use SEO to create an appealing meta description to draw users.

Minify

To minimize the amount of code to be used by removing any unnecessary character, variable, unnecessary elements and delimiters. It is frequently utilized in CSS as well as JS to decrease the burden of code in a site’s loading time, making the site load faster.

Mine Keywords

The mining of keywords can be described as a kind of competitor analysis. In this process, the owner of a website utilizes a keyword research tool to determine all the keywords that their competitors rank for. The owner of the site uses those keywords to discover easy opportunities to rank, relevant content to fill in the gaps on their website as well as content ideas that customers might be looking for that they’d never thought of previously.

Mobile Optimization

Optimizing websites for viewing and accessed on smartphones or tablets.

Name Generator

Name generators are an element in blogs that randomly generates text every time users press an icon.

Nameserver

A nameserver acts as an online phonebook that assists your computer to find websites. When you type a web name, such as “www.domain.com”, the nameserver converts it into a number IP address, leading your system to site’s address on the internet. Without the nameserver, you’d need to keep track of the complicated number that is associated with each site you go to.

Niche

A blog or website’s niche is a specific topic on which it focuses.

There are general niches like “food” or “travel”. However, SEO’s typically utilize specific niches in relation to “selecting a niche”.

For instance, digital nomad travel or gluten-free desserts.

The audience for niche websites is that they know what they can expect when they visit, and what kind of content they’ll receive. This makes sure that the content will always meet their needs.

Niche Down

For instance an overall travel blog could be a niche blog that focuses on Spanish travel and tourism only. For instance, those who would like to visit Spain.

This allows content creators to reach their target audience They demonstrate their expertise by delving into the subject, and builds authority in the field in the eyes of search engines.

Negative Keyword

A negative keyword that appears included in Google ads. This is a term that you do not wish your ads to appear on the search results page for. If a person seeks out “worst food blogs ever” and your ad for your food blog will not be displayed.

It can be used in organic SEO to mean keywords that have negative connotations, instead of an positive one. For instance, “worst egg salad recipes” or “worst places to visit in Europe”.

No Follow Link

A link that is not followed is one that has the rel=”nofollow” HTML code which is applied to block Google from following the link to its destination. It basically creates an obstruction so Google’s bots won’t be able to scan it to find out what it’s linking to. It’s saying to Google “nope, no link here!”

No follow hyperlinks can be used to create any link that you could earn profits by (affiliates or sponsored hyperlinks) or if you do not wish to transfer the ranking power (i.e. to a competitor).

It’s a common occurrence in the travel industry where you have to connect to a tourism organization and it’s an exact match for keywords.

NLP

One technique for assisting computers in understanding and interacting with human languages is called natural language processing, or NLP.

It is used in programs like ChatGPT which relies on NLP to process and create human-like responses to text. Google’s search engine utilizes NLP to interpret queries and give relevant results for searches, based on the meaning and context of what users are looking for.

NLP can enable these systems to process languages written or spoken like someone who understood the human interactions.

Off Page SEO

Off Page SEO refers to the SEO portion that takes place off your site that affects your search ranking. This is a way of the creation of backlinks, brand recognition, branded searches and gaining the social media take-up.

Imagine it as PR. It’s the events that happen on your site that make people talk of your business.

This can include building backlinks, appearing on podcasts, and even winning awards in your field.

On Page SEO

On-page SEO the process of optimizing web pages so that search engines can identify its topic, authority, and user value is known .

This includes keyword use titles and meta descriptions headers URL format internal linking, external links, schema markup pictures, LSI keywords, alt text and the content.

Natural Search Outcomes

The search engine displays results that are naturally occurring; they are not sponsored links. On Google the first three results are usually sponsored advertisements. The results that follow them, which appear naturally – typically from SEO – are natural results since they came up naturally (i.e. not through paid advertising).

Organic Traffic

Organic traffic refers to visits from search engines that are naturally (i.e. you didn’t pay for advertisements).

1 click on Google is considered to be organic, only if it came via an organic ranking. If it’s an ad that is paid or a paid advertisement, then it’s considered to be paid traffic.

Orphan Page / Post

An orphan page refers to an individual page or post on a website with no internal links that are inbound to other content on the same site. It is not connected to other pages/posts on the website, and therefore it’s more difficult for Google’s robots to locate it or for users to locate it.

Page Authority (PA)

Page Authority is an important measurement in SEO that estimates the importance a search engine can provide to a particular website page or blog.

Domain authority refers specifically to the site as a whole, and page authority is a reference to an individual URL.

A higher level of PA usually correlates with better rankings on search engines.

Increase your PA the same way that you increase DA Build links and convince people to share your content.

Page Speed

The term “page speed” describes how long it takes for a web page to load, beginning at the moment a browser requests access. It is determined by the code and content within a particular page.

Speedier loading pages are more likely to rank higher on search engines since the user is able to interact with the page more quickly, which results in more user-friendly experience.

Speed of page is measured for each URL, however, it is sometimes called “site speed”, even although the speed can vary from page to.

PageSpeed Insights

Google’s PageSpeed Insights Tool is a free analysis of the loading times for each page on a site. It displays the total loading time, aswell the loading times for specific elements.

It also offers suggestions for improvement that are based on the issues it observes.

Pageviews / Views

A pageview, sometimes referred to as”view” or “view”, is when a website page is loaded once or reloaded, in the browser.

If I visit SheKnowsSEO.co and click through five pages, I’ve been a single user, one session with five pageviews. However, if I go back 2 hours later, and visit another two pages, I’ve been a user with 2 sessions and seven pageviews.

Pagination

Content or results divided into pages distinct from each other are paginated.

This prevents the page from becoming an endless scroll that allows you to view every single item.

Google had previously only paginated pages. However, it now it has an endless scroll of the results.

Pages on archives on the majority of websites are paginated to ensure that, after the initial six to ten results you will need to go on the next page in order to view more information.

Paid Search Traffic

Traffic from ads that are paid on an internet search engine.

Panda

An older Google Update in 2011, prior to the time when Google used animal names for their updates. The goal was to lower the rankings of sites that have low-quality content. poor content.

The update targeted content that is thin duplicate content, poor bounce rate/engagement of users Content farms, keyword stuffing, as well as the content that isn’t useful to users.

Parasite SEO

A technique used to improve SEO is when the owner of a website posts content on a website with a high authority generally a news site in order to leverage the authority to help the content rank in search engines more quickly. This can be used to boost sales, authority and traffic to their own website, also make their site get more traffic for the new keywords.

It, is considered to be a black Technique for SEO that is considered to be Black.

For instance blogger could write a quality news article to Business Insider to promote a new sports shoe brand they have created. The brand will get more attention and recognition quicker than if they increased the SEO of their own site in time.

Parasite SEO is also a common thing to see on social media and forums that are able to gain authority or have large audience already.

There are a variety of types in Parasite SEO, however they all have the basic idea of taking the authority of a website (aka. being an invasive parasite) to the benefit of the personal website or brand.

Parked Domain

A domain that has been purchased, but not being is used. This is used to hold the domain for future use or even to prevent another person from purchasing the domain for their own use.

Parsing

Parsing is a popular computer term. In SEO, it is the method by which search engines analyze the structure of web pages’ content to discover their significance. It’s a method by which they rank and index pages.

Google does this by dissecting the various elements of a website in order to identify what its subject is and whether it can be ranked for that particular topic.

Private Blog Network (PBN)

An Private Blog Network (PBN) is a collection of sites created to provide hyperlinks to a single site with the intention of manipulating the search engine ranking. The network of websites creates backlinks to the targeted site in order to artificially increase its authority and relevancy.

PBNs are regarded as an SEO black-hat strategy and go against the rules of search engines such as Google.

Utilizing PBNs could result in severe penalties in search results However, many bloggers still make use of PBNs.

Penguin

A Google Update in 2012, when Google called its update after animals which targeted manipulative techniques to influence Google rankings. It specifically focused on keyword stuffing and a lack of natural or low-quality backlinks like PBNs.

In the Penguin update, Google started to better recognize and lower the ranking of sites that are engaged in SEO techniques that are considered to be illegal, thus improving the quality and relevance of results when searching for users.

Permalink

“Permanent Link” is a “permanent link” is the complete URL of a web page. It’s the full URL of the page – like sheknowsseo.co/specific-post-name-here.

Pillar

Consider a website to be an apartment. Its basis is the subject matter. Based on that the website constructs the pillars of the content. Each piece of content is a straw that is the pillar that makes up the whole.

The For She Knows SEO The focus is SEO blogging, and the pillars of content comprise AI, SEO along with travel blogging.

This post is part of the SEO pillar and adds an element to the pillar to make it more powerful.

The more straws that are joined more straws are joined, the more sturdy the pillar. It will stand up to the pressure of Google’s scrutiny, for instance, that time when your school’s science instructor tries to balance the book on several straws, only to crush one straw.

Pillars can also be referred to as silos and categories.

This is not the same as the idea of a “pillar page”.

Pillar Page

A pillar page is an individual page of a website which provides a thorough overview of a broad subject that forms one of the main pillars on websites.

For instance, “Canada Travel Guide” which provides an overview of all the information you need to know before you visit Canada is a great pillar page.

The pages are often linked to the majority, if perhaps all the posts in the pillars in the text.

Pixel

Pixels are tiny bit of code that can be used for tracking purposes, such as the Facebook pixel, which collects data on people who visit a site. This information can be used to analyze those who have already visited the site, and to track when they visit a website via paid advertisements.

Typically, they are employed to monitor the conversion rate, build specific audiences, show advertisements to users, and to improve ad performance.

Plugin

Software that contains codes that extend or enhance the capabilities of an WordPress website. Plugins allow customization without requiring the owners of the site to be able to code.

These are my favorite and they’re my least disdainful.

PPC

Pay-PerClick is a type of model in which the online advertiser pays a commission every time an ad is clicked.

on Keysearch, PPC refers to the advertising difficulty of keywords based on level of competition, where 1 is the highest, and 0 the lowest.

Differences, Benefits, and Drawbacks of PPC vs. SEO in 2024

Programmatic SEO

Programmatic SEO is a method to build web pages on a the scale of a website that targets often variants of a word within a cluster of keywords.

For instance, “best places in [location] to visit in [month]” In this case, a website owner would create one post per the twelve months at every location they pick.

It is ideal to promote the bottom of funnel, hyper-specific keywords.

To create the content at size, it’s usually performed using software to make it easier to create and publishing of web pages.

Rank / Ranking

Ranking refers to the position of a website in the outcomes of the search engines such as Google. The lower numbers (aka. 1- 10) are more appealing than higher numbers because they show up first and have higher click-through rates, which means greater organic search traffic.

SEO’s goal is to be the first in search results for a specific keyword in all times. If not, achieve a position within the top 10 of the SERPs.

Raptive

Raptive previously Adthrive is a premium ad-network for bloggers. Blogs must receive 100k pageviews each month to qualify for.

Readability

How easy is it for users to comprehend and read the contents of the web page. It’s a critical aspect since search engines, such as Google strive to give users the most relevant and useful information, and a large part of this usefulness is how accessible the information is.

Content is more readable when it is written in a simple language, is written in shorter paragraphs, is divided into bullets, as well as does not use the use of jargon that is complicated.

Reciprocal Linking

Reciprocal linking is comparable to a link swap in the sense that the site A linked with Site B and the reverse.

However it is most often used to mean the Site A connecting via the Post A through Site B’s post B. and Site B linking back to Post B in Post B to Post A in Site A.

Sometimes it happens organically and it’s fine. However, it’s best not to it, since Google may ignore or block the reciprocal link, meaning there is no link juice – or sites could be penalized.

Redirect

A redirect is an address change that is virtual. It’s a method of telling that search engines and browsers to change to a new address of a website.

Redirects must be configured when a website removes posts that are gaining backlinks or traffic, to ensure that users don’t get an error page, and the link juice won’t be lost.

Related post sections are at the bottom of blog entries after the content has been written. They can be generated using plugins, however the most effective method is to create them manually, by listing the number of posts that readers should read the next time.

For instance, it might be sensible to suggest that readers to read my ““How Long Should a Blog Post Be for SEO?” and blog posts. since they pertain to SEO and provide beginners with a solid foundation.

Referral Traffic

Any traffic that is referred to your blog via an unrelated website that isn’t an actual search engine. If a website provides your website a link and someone clicks it to visit your site this is considered to be referral traffic.

Repurpose

Making content to work on a different platform, for example, making an existing blog post and turning the post into newsletters.

Responsive Design

A web design that is adapted to different screen dimensions as well as operating system versions automatically. This means the content is viewable with any technology.

Review Post

A blog post that discusses the experience, the location or service, software, or other product.

Reviews are usually for only one item instead of an entire list of items but it’s not always.

Review Update

The update is a Google Update that adjusts the algorithms’ methods for reviewing and ranking reviews. These updates usually aim to increase the authenticity, quality and credibility of reviews appearing in search results.

Google favors reviews when the user has actually had everything they’re writing about.

Robots.txt

A file that websites use to inform web crawlers and bots which sections of a site must be crawled. It also informs them about what pages or sections to avoid for example, the absence of indexes on posts.

ROI

It is an important monetary measurement that shows the value of an investment or action. For SEO purposes, it may be used to describe the cost of the service or product, or to time spent.

Roundup

An article with hyperlinks for other blogs. These are very common in the craft and food areas.

For instance, “20 best chicken recipes” would be a page which lists 20 recipes from different websites and hyperlinks to the sites so that users can try the recipes.

They’re a way of building links, as well as of ranking lists without having to prepare 20 chicken recipes by yourself.

RPM

The term “revenue per mille” refers to the amount a site earns for 1,000 pageviews.

It is calculated using (total earnings / the number of pages viewed) (total Earnings / # of pageviews) *.

If a blog earned $500 and had 20,000 page views the total would be (500 + 20,000) (1000) = 25 RPM.

RSS

A feed on the internet that allows software and users to get updates for the latest content. It’s a standardized version, a reduced edition of content simply displaying headlines and summaries along with links to the original content.

RSS feeds may be utilized in emails to send out a newsletter to a blog’s readers whenever new content is posted.

Schema Markup

Structured data is what search engines utilize to comprehend and read the web pages.

Popular schema includes product markup, faq schema, author schema, organization schema markup, video schema, recipe schema, review schema, news schema, and Q&A schema.

Search Intent

Search engines have to understand the purpose of their search to provide useful content, and the same goes for SEOs attempting to optimize for the query.

The most common kinds of intent include informative (answers for questions) as well as commercial (researching products) as well as the navigational (looking to find a certain website or company) as well as transactional (ready to buy).

Seasonal

The most popular topics for seasonal subjects are associated with weather conditions or holidays.

Keywords in a post that are secondary may be the primary keyword in a different.

Semantic SEO

Semantic SEO optimizes for the significance of the content to help the crawler of a search engine understand the content more clearly.

This can be done by a variety of methods like writing about relevant keywords, write thorough content that provides all the information about a subject, including synonyms and terms that are related to it for secondary keywords and LSI keywords, employ schema markup or internally linked to content clusters.

A good standard SEO should also include an excellent semantic SEO.

SEO Audit

An in-depth and thorough investigation of SEO elements on a site to find out the effectiveness of a strategy currently is and what it can do to enhance it.

This could be in as a form such as a content audit internal linking audit, backlink audit as well as a technical SEO audit and many more.

The Best SEO Audit Tools for 2024: A Comprehensive Guide

Session

A website visit takes place by a person at the time they access the site up to thirty minutes without activity.

If I visit SheKnowsSEO.co and click through five pages, I’ve been one user, one session and five pageviews. However, if I go back two hours later, and visit two more pages, I’ve been a user with 2 sessions and seven pageviews.

It’s the same when I do not “leave” the site, but rather, leave it open on my computer while I shop for groceries. If I come back and interact with the site once more, it’s a brand new session.

Duration of the Session

How much time do visitors spend on your website overall?

SGE

Search Generative Experience is Google’s new search results powered by AI that are displayed before the traditional SERPs.

She Media

A blogger-friendly ad network which accepts blogs with 20k pageviews in the official format. However, I applied for the site that had 4k pageviews, and was accepted. They require a 1-year commitment and automatically renew each year.

For instance I could type [table1] in the search box and the table plugin would create an existing table that I had programmed on my website’s backend in this blog post.

Silo Page

Silo pages or a navigable silo page combines similar content that users can locate easier. It also aids web crawlers to understand the relationship between the content on a site.

My silos/pillars from AI, SEO, and Travel Blogging on this website Each silo has a page that lists all the articles in the sections.

Sitelinks

The links to additional pages and areas of a site that are displayed under the result of a page with certain search phrases. They typically show when you conduct the search using a brand name, and it draws from the website’s navigation hyperlinks.

There’s no way to alter your websitelinks, unless you modify the structure and navigation of your site. A simple menu structure and breadcrumbs may help.

These are the website links that I find when I Google “She Knows SEO”:

Sitestripe

A Amazon affiliate feature allows users to create links inside Amazon’s Amazon website without the need convert them in Associates Central.

Skyscraper Technique

An SEO strategy to produce content that is more valuable than the competition. It involves analyzing your competitors and identifying content holes in their content and then writing a superior article.

It’s similar to adding an additional floor to a tall building to increase its height.

Slug

The element of permalink following your domain’s initial name. The permalink is the unique identification used for every page.

The are the most efficient methods of creating an SEO-friendly URL.

Social Proof

Any evidence that demonstrates a website’s or author’s credibility or authority. This could take the form of testimonials, reviews photographs, real-world experiences/stories, evidence of expertise, as well as cases studies.

Social Traffic

The traffic to a site comes via social media.

Title Tag

The HTML element defines is the name of a web page is. It’s encased in <span class=’wordai-block rewrite-block’ data-id=’1′> HTML.</span>

This is distinct from H1 even though it could be the identical text.

Title tags are created in your SEO plugin. consider it”the “SEO Title” in many ways. It could be different than the title H1, which appears on the webpage when you start it.

Topical Authority

An increased sense of authority when you continue to write about the same subject often until you have answered every question posed by users. This assists Google recognize your authority in the niche area, which allows you to get better rankings.

Topic Cluster

A set of written content on the same subject and subtopics. Akin to the keyword cluster but not having using the exact sentence format. this cluster can display to Google its authority on a specific topic.

A topic cluster could be travel and tourism in Italy The keyword cluster could consist of “best places to eat pizza in [location]” – with different regions and cities as the locations.

Sometimes, they cross paths and a keyword cluster does is operate across topics clusters. If the place of the instance keyword cluster could be anywhere in the world it will connect with other topic clusters that cover different places.

Traffic

The amount of people who visits to a website increases over the time.

UGC

User Generated Content is a subject that has two definitions for creators of content.

Influencers are influencers. UGC can be described as original content made for a business or product by an influencer. The rights are transferred to the brand to use them on channels.

USP

Unique selling points are a common marketing term used to describe something that sets apart an item or company from the competition. For instance, there are millions of companies that sell water bottles and each has something that sets them apart.

UX

Experience of the user on a site or when engaging with content. A positive UX is essential to SEO.

Spam Score

It’s based on the percentage of similar websites which have been deemed untrustworthy by Google at some point in time. Scores vary from 0 to 80%. which is lower than unintentionally spammy.

SPEAR Framework

An approach to creating introductions to blog posts that increase credibility, trustworthiness, affiliate conversions and to ensure that the reader understands you are there to assist them.

SSL

An SSL certificate allows a website to make use of HTTPS rather than HTTP to make it much more secured for its users.

Staging Site

A duplicate of a site that is located under an stage subdomain which allows users to edit. Modify themes, or conduct tests without affecting the actual website their users see.

This is the most efficient method to alter the theme of a blog without disrupting users.

Subdirectory

A folder inside a web page’s directory that organizes the website’s pages in the form of a hierarchy. This commonly happens with categories where a site’s URL structure is domainname.com/categoryname/blog-post-here.

It can also function similar to a subdomain for organizing content. Some websites use it to organize their blog sections.

Subdomain

A distinct branch of a site that is identified by [text].domain.com.

Subdomains are considered to be distinct websites by Google and are able to be ranked on their own.

They are commonly used for applications, shops blogs, a blog area of an overall website as well as forums.

Syndication

Content syndication involves reproducing the same piece content with no edits on different websites in order to reach of a brand new, usually larger public.

Tag

A system within WordPress to manage the content. Tags were used to search websites to search for all material on a particular subject prior to when internal search on a website were a possibility. These days, they are used to organize internal content and are generally not indexable.

Technical SEO

The technical SEO comprises all the technical aspects which are essential to optimizing your site for search engines.

It includes hosting and sitemaps URL structure robots.txt files, SSL, site speed, indexing. CWV, CDNs image compression, theme, website code and plugins, mobile-friendly the schema of your site. links that are broken and much more.

Volume

Search volume is a measure utilized by keyword research tools to determine the approximate amount of times a query is viewed through the search engine.

Waterfall Test / Chart

The waterfall test an efficiency test that displays the network’s waterfall requests as they load while the website is being loaded. It can identify individual speed issues by highlighting documents as they load, to identify the most long loading times that require optimization.

Web Stories

Google Web Stories can be described as Google’s alternative to Instagram stories. They’re a slide show that can be clicked of videos and images that which users can swipe through. They typically show up within Google Discover. They are intended to give a hint about the topic of a blog post. then drinks clicks to the article on your website.

Web Page

A format for images which compresses images to make the image smaller and faster to load, without loss of quality.

WordPress

A CMS with code that is open source which allows anyone to create websites and blog posts. Find out more about WordPress.com as opposed to. WordPress.org right here.

XML Sitemap

An XML file which lists the pages of a site to be indexed, so they appear in Google search results. It may contain links to posts as well as images and video hyperlinks.

Zero Volume Keyword

A zero volume keyword is NOT a zero volume keyword. It is the keyword that has zero competition. There are a variety of methods to locate the keywords you want: Forum Keywords, Golden Ratio Keywords, GSC Keywords as well as Hidden Keywords are a few types of methods.

Zero volume keywords are ones that the tools for researching keywords haven’t yet discovered are significant, therefore they have a low volume of traffic – that could be 0.

They don’t usually require backlinks for ranking this makes them much easier to get traffic quickly.

Conclusions

Now you are more informed than a few SEO experts!

You’ll have the chance to talk to SEO experts in technical terms, stand out at the next SEO conference and even drop abbreviation bombs onto Twitter such as you’re getting million pageviews every month.

Utilize your newfound power of language to your advantage, not for bad!

If I’ve missed a word or a brand new one comes up, inform me in my private Facebook Group, SEO for Travel Bloggers. title=”Link takes you to a different page on this website. “>, and I can ensure this is the most comprehensive and useful source for you.

Are you ready to explore SEO? Learn seo how many keywords you need to incorporate into your blog posts so you sound like a human being and also impress the robots.

janetjacksondigital

My name is Janet Jackson Seo and I work as a SEO Expert. I appreciate the process of developing an innovative approach and employing logic, particularly when it concerns future studies and SEO optimization. As an SEO expert I have known how to set up SEO campaigns fully and how to monitor their achievements.