Definition: Public shares, likes, and comments on an online business’s social media activities are measured as social media engagement. Although engagement isn’t always a direct indicator of revenue, it has historically been a common statistic for assessing social media performance. …
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Social media marketing is a fundamental component of every successful marketing plan. Social media marketing is a fundamental component of every successful marketing plan. Building, implementing and manually managing your brand’s presence across these platforms can take time, though. As …
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