Content marketing refers to the creation and distribution of valuable, relevant information–newsletters, blogs white papers, white papers, social media posts videos, emails and similar materials to prospective and current customers. If it’s done right, it communicates knowledge and shows that the …
Digital marketing is the creation and distribution of content via digital media channels, including websites and landing pages and social media channels, email and mobile apps–as well as the promotion of the content through various strategies across earned, paid as …
What is search engine optimization? The process of optimizing search engines (SEO) refers to the process of ensuring that websites get higher rankings on search engines like Google. Since search is among the primary ways users discover online content Ranking higher …